Consumer decision making process on muller rice Essay

Consumer decision making process on muller rice - Essay Example The source of the competitive advantage is in the name of the company and the ability to price its products in a competitive manner. The main challenge that it faces is the increased competition from the other producers. Its opportunity is in the increased awareness in people about the food that they take. The marketing objectives of the company are to penetrate the market and attain the most market share possible. The company also aims at cementing its position in the global arena. The growth strategies that the company can use include the introduction of new products such as new flavours. The company may also expand its cream division since this will be able to utilize the excesses in the capacity (Pride and Ferrell, 2008). The understanding of the customer decision making is important for the company since this is the approach that the company will use to come up with new products. The targeting can be made in such a way that it focuses on the individual needs of the different classes of people (Pride and Ferrell,

Interpersonal Communication Assignment Example | Topics and Well Written Essays - 1250 words - 2

Interpersonal Communication - Assignment Example For example in the case study Prisca refers to her client, Mrs. Roberts as auntie, as a form of respect. The three methods of interpersonal interaction include non-verbal communication, written communication and oral communication. Non-verbal communication involves facial expressions, gestures demonstrate by the body language, physical distance between the parties involved in the communication process, tonal variation and the pitch of the voice. Non-verbal offers clues as well as additional information and meaning over and beyond the spoken words or communication (Downs and Adrian, 2004, 02-04). Non-verbal communication may be deliberate or unintentional. It serves to reinforce the words that are being spoken, convey information on the emotional state of an individual and regulating the flow of information. In the case study, non-verbal communication is made evident when Mrs. Roberts walks down the path in her bed clothes and slippers while carrying her shopping bag. Through that gesture, she wanted to demonstrate her deep anger and frustration as a result of the delay by Prisca. Written communication is another form of interpersonal communication in which the parties involved interacted through writing. This form of interaction is mainly used in formal circumstances or when communicating to a deaf and dumb person who is able to read and write. It is less interactive as reading and writing may consume a lot of time. This form of communication is likely to be applied in the case of Mrs. Roberts who has challenges with hearing. Verbal communication occurs when there is sharing of information between individuals through speech. This can be monitored through ensuring that the enunciation, tone and stress in which the words have been expressed is applied in the right context. The communication cycle demonstrates that effective verbal communication is a two-way process which are speaking and